Step 1: How do I choose?
It’s difficult to think about a concept before one has even bought one’s first work. Something like this has to mature over time. Simply see what appeals to you personally. This doesn’t have to be a visual aspect but can also be conceptual, the fact that one likes the idea behind something. Or that one has got to know the artist personally.
Step 2: Are trends important?
You’ll get nowhere by buying your first work of art on the basis of whether it will rise in value. If an artist is right at the beginning of their career and is producing work that is still affordable, nobody can know how this career will develop. If I buy works by established artists then I have a certain security: A small limited edition by Gerhard Richter will probably increase in value. But this means that I have to pay quite a lot more up front. I reckon that cold calculation isn’t a good starting point for aspiring collectors who would like to live surrounded by art.
Step 3: Try to make direct contact!
Those who don’t know the art scene are often afraid of making that first contact with artists. But this fear has to be overcome. Artists are only human, too, and you don’t need much prior knowledge in order to speak with them. Our objective at Collectors Agenda isn’t to place artists on high plinths like geniuses. For us, artists are simply people who have a particular way of looking at the world, from which we can all benefit. And we believe that making contact with the person behind the art is a fascinating and rewarding experience. At a vernissage, you can ask the gallerist to introduce you. And festivals such as Vienna Art Week offer studio visits.