Slider Illustrationen 1700x600 Jonas

Bank Austria
Crowdfunding

Let's start!

Actually, the coolest thing is that I get to accompany young artists as they take their first steps. I know them before they are famous. I am one of the first to believe in them. That gives me a lot of energy when I see them take off and go their own artistic way.

After all, I live by the motto: Start your project now!

Why is crowdfunding a good thing for cultural projects?

Artists want to be financially independent. So that they can realise projects that are close to their heart. If they’re able to motivate others to believe in and support them, this is a great experience. It strengthens their self-confidence. And in some way it’s also a reality check: If the financing doesn’t materialise, they know that their project still needs polishing. If it does, then they’ve gathered together their first fans. Crowdfunding is a good PR instrument that allows you to say: Hey, I’m here, take a look at what I do. And recommend me to others if you like it. In addition to this, you get to know fascinating people from the crowdfunding community.

And in some way it’s also a reality check: If the financing doesn’t materialise, they know that their project still needs polishing. If it does, then they’ve gathered together their first fans.

In truth, the coolest thing is being able to accompany young artists as they take their first steps. I know them before they’re famous. I’m one of the first people to believe in them. It fills me with energy when I see how they start off and carve out their own artistic path.

Why does a bank, of all institutions, organise crowdfunding?

Why not? Crowdfunding makes it possible to support a diverse, exciting, independent scene, in a way that wouldn’t be possible within the framework of traditional sponsoring. At the same time, crowdfunding is a way of “helping people to help themselves”.

The artists learn how to present their projects professionally, motivate others and raise their own money. This makes them independent, which is also a form of empowerment. And for a bank it’s a good investment: An awful lot can be achieved at a comparatively low cost.

How do you decide which project you support financially?

I’m very spontaneous here. It must appeal to me on an emotional level. I find it fascinating when someone has new ideas and submits a project that also has a certain social relevance. If it’s also convincingly presented then there’s a good chance that I’ll take it up.

Sometimes I already know the artists and it’s simply clear to me that the project will succeed. Often there are also cool goodies, which I’m determined not to miss out on.