Hero 20210929214518 Stephan Doleschal HDR

Exhibition Mid-Century Vienna, Wien Museum, Photo: Stephan Doleschal

11.11.2021

Mid-Century Vienna – 5 Facts about the Bank Austria Crowdfunding Project

Examples of Mid-Century Modern - architecture and design from the 1950s to 1960s - can be found at many places in Vienna. In order to spotlight this hitherto little-noticed style, graphic designer Tom Koch and photographer Stephan Doleschal went on a search for traces over a period of eight months. The result is a 240-page book that documents and honours the significance of the Mid-Century style in Vienna's urban history with over 100 examples.

"Mid-Century Vienna" was published by Falter Verlag in September 2021 with the support of the Bank Austria Crowdfunding.

Café Prückel, Photo: Stephan Doleschal

Mosaic August-Fürst-Hof, Photo: Stephan Doleschal

This is us…

Tom Koch is a graphic designer located in Vienna and has already completed a successful crowdfunding campaign in 2016 with the support of Bank Austria. At that time, he drew attention to an unnoticed aspect of urban everyday culture with the book "Ghostletters Vienna". This year, he wants to repeat this with his book about the witnesses of the reconstruction years. The atmospheric pictures were taken by photographer Stephan Doleschal.

This is our project…

The cityscape of Vienna is mostly associated with the Gründerzeit,Art Nouveau or the buildings of "Red Vienna". Architecture and design from the 1950s and 1960s have left their mark just as much but have received less attention by far until now. The Book and exhibition project aims to put the Viennese representatives of the "Mid-Century Modern" at the centre of attention. To this end, author Tom Koch and photographer Stephan Doleschal have spent over a year on the trail of these witnesses to the optimistic years of the economic miracle.

Book Mid Century Vienna, Photo: Tom Koch / Stephan Doleschal

Book Mid Century Vienna, Foto: Tom Koch / Stephan Doleschal

This is important to us…

There have been publications as spotlights on individual buildings of this period or its architects. Our goal was to produce a comprehensive inventory of the remnants of this period which are all around us from all areas such as design, architecture, infrastructure etc. In doing so we wanted to make the Viennese population aware of this little-noticed aspect of our city’s everyday culture.

This you cannot miss out on…

The book was released according to schedule in September and the exhibition at the fence of the Wien Museum at Karlsplatz is still running until January 9th, 2022.

Your one-sentence-statement for readers?

The crowdfunding with the support of Bank Austria via wemakeit is hard work but also offers the opportunity to go to market early with an idea. In any case, our thanks is owed to all supporters and the Bank Austria team.