High Heels at a Large Scale
Jojo Gronostay loves flea markets. For his art project and fashion label “Dead White Men’s Clothes” he travelled to Ghana, his father’s native land, where he visited a huge market in Accra and shopped for clothes, which were then adapted and newly sewn together. The locals call these second-hand goods from Europe “Obroni Wawu”, which more-or-less means “Dead White Men’s Clothes”.
Complex stories about identity, the relationship between Europe and Africa and power structures are of particular interest to Gronostay, who studied in Vienna and now occupies a Bank Austria Studio in the city’s Fifth District.