Seestadt offers invitations to many artists. Why are they so important to you?
There were already performances here before the first digger had arrived. Back then, we wanted, as it were, to create an image of the future Seestadt. Our aim was to develop visions. Working together with creative people was a good way of getting things going. Over time, this cooperation has even intensified. We always had a lot of art in the public realm because we also wanted to reflect upon how the place was changing. A good example of this is Reinhold Zisser’s “Notgalerie”, a former temporary church that was used to invite young artists and their work to Seestadt.
How do the local residents react to all this?
Very positively. Everything on offer is interactive. We have always paid great attention to directly involving the new residents of Seestadt. In the seeLab, a research and development laboratory for media art, we have often worked with residents and developed subjects together. There have been street performances and concerts with electronic music, the objective of which was to encourage young people to simply come and take a look at Seestadt. Diversity is very important to us. The fact that we offer a broad range – for people from Seestadt and for those who come from the rest of Vienna and the wider region.